Kiddush Hashem - Advertising for God
INTRODUCTION TO PARASHAT HASHAVUA
Please pray for a refua
sheleima for Yisrael ben Rut and Reut bat Sima,
Alon Shevut youth injured in separate accidents over Chol Ha-Moed.
KIDDUSH HASHEM - ADVERTISING FOR GOD.
by Rav Alex Israel
"You shall faithfully observe my commandments and perform them: I am the Lord. And you shall not profane my Holy name; that I may be sanctified in the midst of the Children of Israel - I am the Lord who sanctifies you, I who brought you out of the land of Egypt to be your God: I am the Lord." (22:31-32)
It is a somewhat inconspicuous passage in our parasha. A directive which blends into its surroundings so that one would simply read over it without a second glance. But this statement is not one to overlook, for this command contains latent energy of the most enormous dimensions. The concept of Kiddush Hashem - Sanctification of the Divine Name - and its mirror image, Chillul Hashem - the desecration or profaning of Gods name - is the source for Martyrdom in Judaism, for the Kaddish and Kedusha prayers, and for a command that instructs all those who represent God in some way to exhibit exemplary conduct in all spheres of life.
FOR THE PRIESTS
To whom are these verses directed? Who is commanded to sanctify Gods name and not profane it? Rabbi Avraham ben Ezra (known simply as IBN EZRA) states that this is a law for the priests in particular. He bases his approach on contextual grounds. He notes that the paragraph which this command concludes concerns the sacrificial rite of the Temple and is addressed to the priests in particular. Indeed, this command comes at the tail-end of four paragraphs each concerned with the regulations of priestly life. Additionally he proves his point from the verse which states, " that I may be sanctified in the midst of the Children of Israel." If it had been talking to the entire nation it would have said, "that I may be sanctified amongst you." Clearly the law of sanctification, stated here, is a law for the elite priestly caste.
Following this train of thought, we will note that this statement mirrors an explicit directive to the priests at the start of our parasha:
Speak to the priests, the sons of Aaron and tell them ... They shall be holy to their God and they shall not profane the name of their God; for they offer the Lords offerings... they must be holy." (21:1,6)
As is common in the style of the Torah, certain ideas or collections of laws come with "headings" and "footnotes" denoting the main themes of that section. Here we can identify a similar beginning and ending to a distinct unit of priest based laws. Why are the priests singled out for additional responsibility in the area of profanity or sanctification of Gods name? We might suggest that The Torah emphatically restating the priestly role as the messengers of God and his earthly representatives. In this capacity, managing the Temple, they have the responsibility of presenting God to the people. If they act with integrity, ethical perfection and spiritual purity, then they sanctify Gods name. However, any blemish in their behavior will lessen the relationship of the nation to God, and "profane" the name of God.
A NATION OF PRIESTS
But the Ibn Ezras is not the mainstream opinion. Most commentators view our verse as a lesson for the nation at large. In this interpretation, everything that we said above is true for the entire Jewish people in their role as "a nation of priests." (Ex. 20:6) In the words of Maimonides:
"THE WHOLE HOUSE OF ISRAEL IS COMMANDED to sanctify His great name, as it states (Lev. 22:32): "And I shall be sanctified in the midst of the Children of Israel", and they are forbidden to profane it , as it states: "You shall not profane My holy name" (Mishne Torah. Fundamental Laws - Yesodei HaTorah 5:1)
But can human beings really profane the holiness of God or magnify His holiness? Can flesh and blood tarnish the almighty? And another question. What is the emphasis on Gods name? Can a name be desecrated or sanctified?
Nechama Leibowitz gives us a working definition of the concept of sanctification of Gods name. She calls it, "the propagation of human acknowledgment and recognition of Him and His holiness."  What we are talking about is the degree to which God is recognized as powerful and holy in the world. An increase in this state of reverence for God is sanctification. A lessening of Gods esteem in the eyes of mankind is an act of profanity of Gods name - the recognition of His supremacy and holiness.
This concept finds its roots deep in the Bible. Enosh is the first individual who relates to the name of God. The moment that "He began to profane the name of God" (Gen 4:26)  is described by Maimonides as the advent of pagan worship. Why? Because the introduction of "other gods" into the civilized world obscures the exclusive pre-eminence of God. It "profanes" His name because Gods reputation is diminished in some manner.
Conversely, we have Abraham. He set out on a journey following God. He wandered from place to place. In many of the places to which he traveled, he arrived, built an altar to God and "called out in the name of God"(Genesis 12:8). The Midrash gives shape to this proclamation:
"He called out in the name of God: This comes to teach that Abraham caused Gods name to be proclaimed on the lips of every human being...he began to convert people (to Monotheism) and to bring the under the shelter of Gods presence." (Midrash Rabba 39:16)
And Abrahams children continue the unique privilege and daunting responsibility of bearing the name of God in the world.
"You are My witnesses, saith the Lord.... that I am He; before Me there was no God, neither shall any exist after me (Isaiah 43:10) - explained R. Shimon Bar Yochai If you are My witnesses then I am He, the first one; neither shall any be after Me. But if you are not my witnesses, I am not, as it were, God." (Midrash Pesikta DeRav Kahana)
Gods "name" in the world is tied to the success of Israels testimony to Him. But let us think together; In what way might we publicize and endear Gods name to the wider society? How do we glorify and magnify his reputation on earth?
1. ETHICAL BEHAVIOR
"And you shall love the Lord your God" (from the shema - Deut 6:5) - the name of God should become beloved through your acts. When a person studies the Bible and Jewish Law and ministers to scholars, speaking softly with people, honest and honorable in his business dealings, what do people say of him? This person who studied Torah - fortunate is his father who taught him, woe to people who have not studied Torah. Look at him - that Torah scholar - how pleasant, refined and honest he acts! Regarding this person the Bible states: You are my servant, Israel, in whom I will be glorified.(Isaiah 49:3)
But a person who studied Torah .... and is not soft spoken honest and honorable... what do people say about him? Woe to his father who taught him Torah! Fortunate are those have not studied Torah ... Look at him, that Torah student, how unpleasant are his actions, how corrupt are his ways! This is what the Bible refers to when it states ...they profaned my holy name..(Ezekiel 36:20" (Talmud Yoma 86a)
When an individual is identified with God, he is an advertisement for God Himself! Every action, no matter how mundane, how drab or everyday it might be, reflects on God - because they are perceived as being connected. In this Talmudic passage, we talk about the potential influence of a young Torah scholar. The affect that his personal conduct will have on those around him will not simply reflect upon him as an individual but will influence their attitude to God and Torah as well. Furthermore, he has no need to prove himself in the sphere of Torah study. For the man in the street, for the general public, he is measured on the yardstick of a gentle and upstanding personality: How does he talk to people? How honest and straightforward are his financial affairs?
Sanctifying the name of God sounds like something unattainable. How can we affect Gods holiness? But instead of thinking of this task in olympian terms we should realize that man can promote Gods power, his justice, his love, his holiness in the most simple of ways. The aim of this command is not to teach the world morality but rather to increase the respect of the world for the morality of Judaism. In this area, it is our modest actions which achieve more by personal example that by hours of talking about God and Torah. Actions most definitely speak louder than words.
Rabbi David Zvi Hoffman relates this law to the theme of the Book of Leviticus. The latter half of the book continually stresses the command to "keep my laws" (18:4,36; 19:37; 20:8,22). The picture that Leviticus is building is the establishment of a moral, holy society in the promised Land. He says:
"This command relates back to the command to "keep my laws..." Negligence and indifference in Gods commandments is a desecration of God, for the commandments bear the weight of the name of God. This desecration is particularly acute if the sin is performed in public view. And therefore, in addition to the directive "do not profane.." is added the command "I will be sanctified." In the midst of the people of Israel God wishes to be recognized as holy, elevated, and supreme; that all are dependent on him and bound to his service ."
But probably the most dramatic expression of the law of "Kiddush Hashem" - sanctification of Gods name - has been in the readiness of Jews throughout the ages to die a martyrs death.
"This precept is based on the idea that man was created for the sole purpose of serving his creator. Whoever is unprepared to lay down his life for his master is not a good servant. It is a fact that men lay down their lives for their masters, how much more so in obedience to the command of the king of kings, the Holy one blessed be he!" (Sefer Ha-chinukh #296)
The Talmud (Sanhedrin 74a) records that Kiddush Hashem is mandated in the case of three particular commandments, where a person was to suffer death rather than violate them. These are the laws of; murder, idolatry and sexual violations (incest, adultery etc.). All other commandments are to be violated rather than suffer death. In a situation of religious oppression, a Jew being forced to demonstrate apostasy - a rejection of the Jewish faith - would be required to give up his life for any emendation to the law, even the failure to fulfill a Jewish custom.
This law swims against the flow of much of the spirit of Judaism which celebrates life and living. "In them, you will find life" (Lev 18:5) is the attitude the Torah proposes as regards Gods law. Indeed, as we have suggested, Gods name is to be sanctified in our mode of living. Nonetheless, when it comes to the crunch, the willingness to die for God is the greatest statement of dedication to Him.
The Midrash ties it to our verse in the following way:
"I am the Lord who sanctifies you, I who brought you out of the land of Egypt to be your God: I am the Lord : On this condition did I bring you out of the land of Egypt that you submit yourselves to sanctify My name , that I be your God even by force; I the Lord am faithful to grant you your reward." (Sifra Emor #9)
Martyrdom has been a painful feature throughout Jewish history. From the stories of Channah and her seven sons in the Greek persecutions to the martyrdom of Rabbi Akiva and his fellow scholars (recited in the Yom Kippur prayers), the crusades, inquisitions, pogroms and finally the Holocaust, we have a long history of "Kiddush Hashem." But in the eyes of popular Jewish folklore this was seen as the greatest test of faith. The Midrash - from the time of the Hadrianic persecutions of the 2nd Century - demonstrates how Jews came to view their persecution as a test of faith and dedication to God. The Midrash relates in a most matter-of-fact manner:
"Those who dwell in the land of Israel risk their lives for sake of the commandments: Why are you being lead out to be beheaded? "Because I read the Torah. Why are you being taken to be crucified? Because I ate unleavened bread. Why are you getting one hundred lashes? Because I performed the waving of the lulav. These wounds caused me to be beloved of my father in heaven." (Mechilta Ba-Chodesh #6)
The Talmud (Berakhot 31a) relates to the idea represented by our verse that God be sanctified "in the midst of the Children of Israel", and rules that certain prayers cannot be recited by the individual. Our verse is the basis for the prayer quorum - the Minyan, and here we see a new dimension to the sanctification of Gods name; his name is elevated and praised publicly in our prayers.
What is the idea behind this? We might suggest that religion, if it is have any power, must have a communal aspect. It is interesting that prayer which is essentially a man-God encounter - a private affair - be relegated to the public forum. But not only in Judaism; in many other religions, public prayer is the norm. Through prayer, we relate to God intimately, asking, praising, singing, crying. God is our address and in relating to God in this way, Gods name is sanctified. But the communal dimension ensures that this relationship with God is brought into the public arena, and in that sense, certain prayers (Kaddish, Kedusha, borkhu etc.) are impossible if there is not a quorum of ten present.
From another angle, prayer relates to the sanctification of Gods name. Probably the most famous prayer in Judaism is the Kaddish prayer. The words of Kaddish relate to the issue of sanctification of God, for that is essentially what the prayer aims to say. "Yitkadal veyitkadash shemei rabba" - "May the great name of God be magnified and sanctified in the world...." Here again we see the sanctification of Gods name - through our prayers.
The Arukh Ha-shulchan states:
"The Kaddish is a great and awesome praise instituted by the men of the Great Assembly, living in the wake of the destruction of the first temple. After the desecration of Gods holy name due to the destruction of the temple, the desolation of the Holy Land and the dispersion of Israel.... We pray that, "His name should be made great and be sanctified" (Yitgadal veyitkadash) as the prophet states (Ezekiel 38:23) "I will manifest My greatness and My holiness, and make Myself known in the sight of many nations."
Indeed, after tragedy strikes, we pray that God will sanctify His own name. Sometimes we lack the strength needed to sanctify God. Our prayer in Kaddish follows Ezekiel who tells us that God will work at sanctifying his own name. He will not call on man to perform that task. And so there are times when our sanctification of God is a prayer for God to enhance and glorify Himself in our world of pain and suffering.
We have focused this week on three simple verses, which have found an unusually central place in the Jewish tradition. The three branches of this topic, three classic modes of fulfillment - ethical example, martyrdom and persecution, and prayer - can read as a virtual summary of Jewish throughout the ages!
Our prayer is that we continue to sanctify God through life and not death. That our renewed existence as a nation in our land will enhance Gods name in the world by the ethical example that we are commanded represent, thus fulfilling our destiny as a "light unto the nations."
 Studies in Vayikra pg. 213
 There is an alternative reading that Enosh "began to call in the name of God." See Ibn Ezra and Sephorno on Genesis 4:26. I chose not to get into this discussion to ensure the flow of the article. As to our discussion about the Name of God, there is little relevance as to whether our examples are about profanity or sanctification. In essence, they are simply two sides of the same coin.